Liberate from Linetime - Contact Marketing
Over 80% of business for most law firms comes from existing clients, word of mouth referrals, or professional contacts. Despite this, most firms devote the majority of their marketing resources and associated spend towards attracting totally new clients, often at the expense of their client base.
The Liberate contact marketing module has been specifically developed to provide practical assistance to firms that recognise the importance of customer relationship management.
In short Linetime’s Liberate Contact Marketing enables law firms of all sizes to tap into the enormous potential within their existing user base, whilst still providing an ‘engine’ to market the firms services to new prospects.
Easy to input contact information
Intuitive input screens provide the facility to quickly complete a profile of new clients and prospects. This data can then be readily integrated and cross-referenced with data from other Liberate applications.
Identify potential revenue opportunities
Linetime have developed a comprehensive facility to instantly search client or prospect information and highlight product or service areas appropriate to their requirements and interests.
English language queries allow non-technical users easy access to all information held within the Liberate database.
For example, you may wish to know how many commercial clients who spend over £5000 with you per year do not use your firm for debt collection or employment law services? Or, how many clients for whom you have prepared a will have not been offered the opportunity of an Enduring Power of Attorney?
The Liberate Relationship Marketing module will quickly provide this information for you and offer you the opportunity to further refine your search.
Event Management
If you plan to host social or business events then the in-built Event Manager function will prove invaluable.
This powerful tool will guide you through the process of selecting appropriate invitees, producing invitations, monitoring responses and planning the required follow up steps.
CPD Accredited Training
Linetime’s training department will provide full hands-on training that will show you how to get the most of the Liberate Relationship Marketing module. Courses are CPD accredited allowing attendees to earn valuable CPD points.