A Case Study – in brief
23rd April 2007
Incasso invest in the latest database marketing technology
One of the most significant advances made by this highly successful firm was their decision to invest in the technology necessary to expand their business development activities in a more focused manner.
Mark Taylor, the Incasso Business Development Manager remarked, “If your target market can be defined and quantified then it becomes far easier to sell your services… The major change came when the firm decided to invest in the latest Debt Recovery system DebtimeSQL, part of the Liberate suite of software from Linetime…”
The choice of the Liberate suite provided the opportunity for Mark to replace their old marketing database system and adopt the Liberate Contact Marketing software as their standard. As Mark recalled, “This new system had a number of significant advantages, not least being the fact that it took advantage of a common customer database so their was no duplication of effort or possibility of mis-match between important customer records. So often in the past the marketing database had been ‘out of synch’ with the accounts database causing many problems that disappeared overnight once the Liberate system was installed.”
Liberate from Linetime is a complete suite of products consisting of:
Practice Management
Case Management
Debt Recovery Software
Contact Marketing
MyView.Net
B2C - Secure Web Access
ImageRouter
Liberate Express - Matter Management